University of Wisconsin Madison
We build the product thinkers of tomorrow.
The Product Management Club at UW Madison is a student-run community where curious Badgers learn how great products get made through case competitions, hands-on workshops, and a strong network of diverse students.
Our Partners
Moments from our community
Snapshots of the Product Management Club in action: case competitions, workshops, and the people making it all happen.
The exec board with the Spring 2026 case competition judges.
Members got a personal tour of the Fetch office.
Breaking into Product Management speaker event.
What we do
No experience required, just curiosity! Here's how we help members grow.
Learn the craft
Workshops on product strategy, user research, roadmapping, and the skills that turn ideas into shipped products.
Compete & build
Semester case competitions where teams tackle real product challenges and pitch to industry judges.
Find your people
A welcoming community of students from every major who are curious about building great products.
Final Decisions Released 9/21!
Applications are now closed for the Fall 2026 term! Follow us on social media and keep an eye on this page to get all the details, requirements, and everything you need to get involved in the Spring :)
Mark your calendar
Key dates
October 2026
- Oct 5Workshop
Returning Member Case Competition Workshop #1
Returning member workshop.
- Oct 6Workshop
New Member Case Competition Workshop #1
New member workshop.
- Oct 7Workshop
AI in Product Management
Workshop for everyone.
- Oct 12Workshop
Returning Member Case Competition Workshop #2
Returning member workshop.
- Oct 13Workshop
New Member Case Competition Workshop #2
New member workshop.
- Oct 14Workshop
Conducting User Interviews
Workshop for everyone.
- Oct 19Workshop
Returning Member Case Competition Workshop #3
Returning member workshop.
- Oct 20Workshop
New Member Case Competition Workshop #3
New member workshop.
- Oct 22Workshop
UI/UX & Prototyping
Workshop for everyone.
- Oct 24Workshop
Case Competition Day
Case competition for everyone.